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Adventure tourism is big in Cape Town

17 August 2023

Cape Town has earned a well-deserved reputation as a playground for thrill-seekers and adrenaline enthusiasts. With its breathtaking landscapes, diverse range of adventurous activities, and commitment to safety and affordability, the city has become a beacon for adventure tourism on the continent.

“Adventure tourism continues to be big for Africa, and Cape Town has always been streaks ahead of the rest of the continent in this respect,” said Enver Duminy, CEO of Cape Town Tourism. “We are blessed because of our landscape. Cape Town is a haven for adrenalin junkies. You can stay here for weeks and not even tick off all the adventure activities we have on offer.”

From heart-pounding experiences such as paragliding and shark diving to unique encounters with playful penguins and dolphins, Cape Town has something for everyone.

What adventure travellers can look forward to

Observing Cape Town’s buzzing coastline on windy days proves the increasing popularity of wind-based activities such as kitesurfing, windsurfing, hydro-foiling and sailing. Scuba diving and snorkelling enthusiasts can immerse themselves in a picturesque underwater world, exploring colourful reefs and encountering fascinating marine life. For the bold at heart, shark-cage diving provides an up-close encounter with these majestic predators.

Pack your hiking boots to embark on epic trails, conquering the iconic Table Mountain or exploring the rugged splendour of the Cape Peninsula. The winding paths, steep cliffs and indigenous flora and fauna offer spectacular sights at every turn. Launching from Lion’s Head or Signal Hill, those brave enough to try paragliding will be well rewarded with incredible views of the city, ocean and surrounding landscapes.

Cape Town’s diverse natural landscape also offers opportunities for thrilling offroad missions. Quad biking through rugged terrains, sandboarding down towering dunes, or venturing on a 4×4 safari through the picturesque Cape Winelands are just a few of the options on offer to adventure enthusiasts.

Further to this, Cape Town hosts numerous exciting events throughout the year, including the Cape Town Cycle Tour, the e-Prix, the Ultra Trail Run Cape Town, Red Bull King of the Air, and the Ocean Race. These incredible offerings, combined with the allure of Cape Town’s magnificent outdoor sceneries, are setting the city up to become the adventure capital of Africa.

Prioritising excitement, safety, and affordability

Duminy emphasised three key factors that urban adventurers seek: excitement, safety and affordability. Safety regulations are therefore a priority for tourist operators across the city.

Cape Town Tourism promotes the city’s through various channels, including successful campaigns such as ‘Find Your Freedom’, an interactive interface that uses game-style graphics to connect global travellers with adventures in Cape Town. These efforts not only attract tourists, but also create job opportunities within the sector. The economic impact extends to suppliers, hotels and operators, benefiting the city as a whole.

Cape Town’s adventure tourism scene embodies the spirit of exploration and stepping out of your comfort zone. Whether you are sightseeing by foot, underwater, or from the skies above, Cape Town promises an adventure-filled journey that will leave you with an insatiable appetite for more.