Choose Cape Town London Campaign

The City of Cape Town’s Mayoral Committee Member for Economic Growth, James Vos, announces the launch of the bold “Choose Cape Town” campaign at the World Travel Market in London.

“I am beyond thrilled to announce the official launch of our groundbreaking ‘Choose Cape Town’ campaign at the prestigious World Travel Market in London,” said Vos. “This first-of-its-kind initiative is more than just a campaign; it’s a strategic vision brought to life, designed to drive forward bookings and create real, measurable benefits for our local businesses and tourism sector.”

Highlighting his commitment to impactful and results-driven initiatives, Vos noted, “As someone who values the power of smart, conversion-driven campaigns, my goal is always to ensure that every initiative we launch leads to impactful outcomes for Cape Town’s economy. Choose Cape Town was created with this focus in mind: to spark excitement and compel action. By wrapping London’s iconic black cabs with striking visuals of Cape Town’s natural beauty, we’re capturing attention and creating a direct connection. With a simple QR code scan, Londoners can access our This Is Cape Town website, explore booking options, and enjoy a 15% discount on Cape Town flights with Norse Atlantic Airways. This seamless call-to-action makes it easy for travellers to start their Cape Town journey, benefiting our tourism businesses directly.”

Vos also celebrated a major milestone in Cape Town’s connectivity with the UK. “A personal highlight for me was also joining the welcome ceremony for Norse Atlantic Airways’ inaugural direct flight between Cape Town and London Gatwick,” he said. “This new route enhances our connectivity with the UK, creating more travel opportunities and further fueling Cape Town’s economy through tourism. With 31 weekly flights now connecting Cape Town to the UK, we are building stronger ties that drive growth and a brighter future for our city.”

The “Choose Cape Town” campaign, a collaboration with the City’s Place Marketing and Tourism Branch, is crafted to position Cape Town as the premier choice for international travellers. Vos explained, “With our uniquely recognized natural landscapes, adrenaline-pumping adventures, and majestic mountains, this campaign highlights everything that makes Cape Town a bucket-list destination. Each element of Choose Cape Town has been carefully designed to capture interest, drive bookings, and bring meaningful benefits to our local visitor economy.”

Vos concluded by highlighting the essence of the campaign: “Cape Town is more than a destination, it’s an experience waiting to be chosen. With this campaign, we’re bringing that message to the world, creating lasting value for our city and our community.”