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Cape Town Content Partnership Program

Cape Town Content Partnership Program Overview

Welcome to the Cape Town Content Partnership Program!

As part of our ongoing efforts to showcase the beauty, diversity, and vibrancy of Cape Town to the world, we are inviting talented content creators, photographers, bloggers, and writers to join us in this exciting initiative. This program aims to position Cape Town as the premier city to visit, live, work (from), study, play and invest in, by leveraging the power of authentic, engaging content.

Program Structure

The Cape Town Content Partnership Program is designed to foster a collaborative environment where creativity meets opportunity. Our program is divided into two main categories: Main Partners and Niche Partners.


Participants are invited to share 2-4 items of content (photos or videos) each month, that capture the incredible experiences Cape Town has to offer. This content, ideally already created for your own social media channels, will be amplified across our platforms, including social media (Facebook, Instagram, TikTok, YouTube), our official website for destination and place marketing (, and in print materials, thus offering wide-reaching exposure without requiring additional effort from you.

We value content that is genuine and captures the ‘in the moment’ spirit of Cape Town. Whether it’s a breathtaking sunrise over the mountains, the vibrant life of our city streets, or anything in between, we’re keen to share the stories you’ve already chosen to tell. This approach ensures that while contributing to the city’s global promotion, you also benefit from increased visibility and reach for your own content.

The Benefits of Joining

Commitment to Privacy and Compliance

We adhere strictly to the Protection of Personal Information Act (POPIA) to ensure all personal information and content shared with us is handled with the utmost care and respect for privacy. Participants must ensure that any content featuring individuals complies with POPIA requirements, including obtaining the necessary consents via this form.

Volunteer Participation

This program operates on a volunteer basis, and as such, there is no financial compensation for content, time, photos, videos, equipment used, or any other contributions made. Partners acknowledge their involvement is for the purpose of showcasing Cape Town and contributing to its global promotion without expectation of payment.

Join Us

If you’re passionate about Cape Town and want to share its stories with the world, we invite you to apply to become a part of the Cape Town Content Partnership Program. Together, we can showcase the best of Cape Town, attract more visitors, and contribute to the local economy.

How to Apply

Please note that the application period for partners this year has closed. Unless we have already been in touch, please feel free to add your details here, and we will inform you when applications reopen next year.

Thank you for your interest in the Cape Town Content Partnership Program. Let’s make Cape Town shine, together!

For any information about the program, please contact Leon van Zyl at